Free tool

HVAC Review Request Message Generator

Text and email templates that ask HVAC customers for a Google review, written for the moment you send them: right after the visit, the next day, three days later or as a gentle reminder. Your review link is added for you.

Ask the right way: two rules that protect your reviews

Google prohibits incentives for reviews. The FTC rule separately bars incentives tied to positive or negative sentiment.
Never review-gate. Do not ask only happy customers and do not screen people before sending the link. Send the same request to every customer. Google prohibits selectively soliciting positive reviews.
FTC rule. The FTC's Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465) took effect on October 21, 2024. It bars, among other things, tying an incentive to a positive or negative review. See the FTC's questions and answers.
Texting needs consent. Get permission before you text a customer. General information, not legal advice.

General information, not legal advice. Policies change, so check the linked sources.

Industry

When you send it

Business name

Staff nameOptional. The person the customer dealt with.

Customer first nameOptional. Left as [first name] to fill in per customer.

Place ID or Google review linkOptional. Empty shows [your review link]. Create your link and QR code.

Add "Reply STOP to opt out." to the text

Text message

Hi [first name], thank you for choosing Smith Plumbing for your plumbing service today. Dana was glad to help. Would you share your experience in a quick Google review? [your review link] Reply STOP to opt out.

214 characters · 2 text segments (GSM-7)

Email subject

Thank you from Smith Plumbing

Email

Hi [first name], Thank you for choosing Smith Plumbing for your plumbing service today. Dana was glad to help. Would you share your experience in a quick Google review? It only takes a minute. [your review link] Thank you, Dana Smith Plumbing

How to use this tool

Pick industry and timingChoose your trade and when you will send the message. Use the same timing for every customer.
Add your details and linkBusiness name, staff name, customer first name and your Google review link. Empty fields are left out or shown as placeholders.
Copy and sendCopy the text or email, fill in the customer's first name, and send it only to customers who agreed to be texted.

Frequently asked questions

When should I ask an HVAC customer for a review?

Soon after the visit, while the cool air or the warm house is still fresh in their mind. The same day or the next day tends to work well. A short reminder a few days later is fine, but do not keep sending messages.

Can I give a discount or a gift for a review?

No. Google does not allow offering incentives in exchange for reviews, and that includes discounts and gifts. Thank customers for their time instead and ask them to share an honest experience.

Should I send the link only to customers I think are happy?

Google's guidelines tell businesses not to selectively ask only for positive reviews. Ask every customer you served the same way, and use unhappy feedback to fix the problem and improve your service.

Do I need permission to text customers?

In most cases, yes. A text that asks for a review can count as marketing, and marketing texts generally need the customer's consent. Get a clear yes when you book or finish the job, and let people reply STOP. This is general information, not legal advice.